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Swyx a market-leading
vendor of IP telephony solutions has today launched a new impartial
pocket guide aimed at assisting small to medium sized organisations
understand and maximise the benefits that they can obtain from
“business class” IP telephony soluti
The booklet, entitled ‘How to profit from IP Telephony
– A guide for SMEs’
which is endorsed by the CMA (Communications Managers Association) has
been designed to help managers and owners of smaller businesses understand
the real benefits of IP telephony and assist them in applying the technology
in the most beneficial way that suits their business. As well as distinguishing
between the types of solutions available, there are also chapters on
‘How it works’, ‘How it will benefit my business’,
‘Frequently Asked Questions’ and a jargon-busting glossary.
Glenn Powell, Chief Executive of the CMA commented, “VoIP
is probably the most significant and exciting technology to have affected
the telecommunications industry in the last 60 years. Now that
the benefits of this technology are available to all, as an organisation
we fully welcome a guide that will help de-mystify some of the jargon
and focus on the key advantages for business. We are pleased to endorse
the booklet and will be offering it as an aid to all our members.”
“The key point that the guide makes is that IP telephony is
not just about “cheap calls”.
Using software-based IP telephony one can integrate your telephony system
with any other application on your company’s computer network,
providing a new set of business-focused applications that can dramatically
optimise the way your company operates.
Eg: integration with an existing CRM system to provide
instant access to client records, using information such as account
coded CDRs (call data records) for individual client billing purposes,individual
or group Call Recording, and setting up virtual a receptionist to reduce
the number of missed calls and so on. The possibilities are endless”.
“The guide has been
produced as a reference tool and is packed full of useful information
such as the basic principles behind the technology, advice on improving
the communications within your company and an invaluable source of relevant
trade associations”.
See guide
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